Think about Flo, the Progressive Insurance heroine. She’s no happy accident: Flo was created in a laboratory.
Think about the Jack Link’s Beef Jerky “Messin’ with Sasquatch” commercials. The creators of that series of jokes didn’t just wing it, spot-by-spot–they wrote them like a collection of short stories.
Developing characters and short, sectional narratives have long been central to marketing and advertising, but they are originally the devices of literature and drama.
Scott Bowen Creative offers years of experience and deep talent in these kinds of highly creative efforts. In a number of published works, and others in the pipeline, we have put numerous memorable characters into action. We also know how to handle the sometimes very technical problems of connecting the pieces of narrative–the “what happens next” that can stump many creative people.
We can help you creative original characters or refine and focus the ones you’ve already created and figure out how they can better serve your business mission and audience needs.
And we can help you create short narratives that tell the story quickly and hook the target audience, making them want to watch the next installment.